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Beyond Emotion: Designing for Visceral Allure

I wrote an article for UX Magazine about the magnetism of aesthetics, and how beauty can be functional.

When we think something is cute, why do we feel that way? What is “cute”? What is it inside of all of us that is inexorably drawn to puppies, stuffed animals, and garden gnomes? We all know that we think things are cute, but few of us can explain why, or for what purpose.

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